Shift Content Mix Toward Reels
Amu Amaira’s family's Reels ER of 206.08% dwarfs the static Posts ER of 11.67%, and both crush the mid-tier benchmark of 1-2%.
Details
Since Reels also command a 20-40% rate premium per the influencer benchmarks, reallocating a larger share of the 23 analyzed posts to Reels format will compound both engagement and brand deal value.
