Replace Reels With Carousel Posts
Alyssa Campanella's Reels are generating a 0.14% ER — nearly 3x lower than their Posts ER of 0.41% — and both fall far below the micro-tier benchmark of 2.5-5%.
Details
Industry data shows carousels average a 0.55% ER, outperforming Reels at 0.52%, making them their highest-leverage format to close the gap. Audit their last 10 Reels and replace at least half of their upcoming content calendar with carousel posts that invite swipe-through behavior, such as step-by-step guides or multi-image storytelling.
