Shift Feed Mix Toward Carousels
Mitali Bobdey's posts ER of 4.39% already outperforms the micro-tier average of 2.5-5%, but carousels benchmark at 0.55% format ER versus 0.45% for static images — a 22% relative advantage that could push the numbers even higher.
Details
An audit of the last 20 posts to identify how many are static should be conducted; replace at least half with carousels that invite swipe-through behavior, such as step-by-step guides or multi-image storytelling. With a median of 541.5 likes per post, even a modest carousel-driven lift compounds meaningfully across the 13,846 followers.
