Shift Content Mix Toward Static Posts
ALVIN WAYNE's Posts ER (1.47%) outperforms the Reels ER (1.03%) by 43%, meaning static/carousel content resonates more with the 124,007 followers than video.
Details
Reallocate a larger share of the content calendar to feed posts and carousels, since Reels only outperform for accounts under 50K followers per industry benchmarks — a threshold the account has surpassed.
