Shift Content Mix Toward Static Posts
Lilly πΊ's Posts ER sits at 5.18% versus just 1.51% for Reels β a 3.4x gap that runs counter to the industry pattern where Reels typically get higher reach under 50K followers.
Details
Since the account is at 20,739 followers, testing an increase in static/carousel post frequency while using Reels mainly for discovery may help track if overall ER (currently 2.51%, already 'excellent' for the 10K-100K tier) climbs closer to the 5.18% post benchmark.
