Shift Volume From Reels to Posts
Lilly πΊ's Posts ER is 13.21% versus their Reels ER of just 1.6% β that is an 8x performance gap that signals their audience responds far more strongly to static or carousel content.
Details
Prioritize publishing more feed posts and carousels in their content mix, and reserve Reels for reach-building rather than engagement goals. Audit Lilly πΊ's last 20 posts and identify the top 5 by engagement, then replicate their format, topic, and caption structure immediately.
