Close the Mid-Tier Engagement Gap
Alpro's 0.32% ER sits well below the 1-2% mid-tier benchmark for accounts in the 100K-1M range, signaling significant room to grow relative to the 340,884 followers.
Details
Prioritize carousels and Reels, which post 0.55% and 0.52% average ER respectively versus 0.45% for static images, and track weekly ER changes to see which format closes the gap fastest.
