Shift Volume From Reels to Carousels
Reels are underperforming at a 1.04% ER compared to a Posts ER of 1.62%, and industry benchmarks show Reels only average 0.52% while Carousels average 0.55% — meaning carousels are the stronger format at this tier.
Details
Prioritize carousel posts over Reels in the next 4-week content cycle and track whether the overall 1.57% account ER climbs closer to the 2% upper boundary of the mid-tier benchmark range. A practical starting point: convert the next 3 planned Reels into multi-slide carousels using the same visual content.
