Prioritize Feed Posts Over Reels
Al Olender's Posts ER (1.47%) is nearly 6x higher than the Reels ER (0.25%), even though industry benchmarks show Reels typically get higher reach for accounts under 50K followers like this one (12,842).
Details
Shift primary content investment to static/carousel posts and use Reels sparingly for discovery only, since they're currently dragging the blended ER down to 1.3%.
