Convert Comments Into Conversation Loops
The like-to-comment ratio is 56.6:1, meaning comments are relatively scarce compared to likes — closing that gap is the fastest path to algorithmic lift.
Details
End every caption with a single, specific question that demands a one-word or emoji answer to lower the barrier to reply. Since the current ER of 4.27% already sits in the excellent range for micro accounts (benchmark: 2.5–5%), even a modest 10–15% increase in median comments above the current 17.5 would compound the ranking in the Explore feed.
