Shift Feed Strategy Toward Carousels
The current engagement rate of 0.22% is critically below the 2.5-5% benchmark for micro-tier accounts, and the Posts ER of 0.23% is nearly identical to the Reels ER of 0.25%, meaning neither format is pulling ahead.
Details
Industry data shows carousels average 0.55% ER — the highest of any format — so replacing at least 3 of the next 5 feed posts with carousel content gives All The Bitter a concrete, testable path to closing that gap. Structure each carousel with a strong hook slide and a question on the final slide to directly attack the median comment count of 6.0.
