Prioritize Reels for Reach Under 50K
With 29,117 followers, Alliance Amazon Prime falls under the 50K threshold where Reels get higher reach per the benchmark data, yet the 5.7% posts ER suggests room to test more video content.
Details
Shifting a larger share of the content mix to Reels, which also command a 20-40% rate premium over static posts, can directly increase the $500-$2,000 per-post deal value.
