Shift Feed Mix Toward Carousels
The current engagement rate of 0.3% is severely below the 1-2% benchmark for mid-tier accounts (100K-1M followers), meaning the content format strategy needs an immediate overhaul.
Details
Industry data shows carousels average 0.55% ER versus 0.45% for static images — swapping static posts for carousels could meaningfully close the gap. An audit of the last 20 posts should lead to replacing at least 50% of single-image content with multi-slide carousels that encourage swiping, which signals deeper interaction to the algorithm.
