Prioritize Feed Storytelling Over Reels
Alix Earle's Instagram posts average 4.15% ER versus 1.01% for Reels, so feed posts should be the primary launch format for the strongest stories and Reels used as supporting cuts.
Details
At 5,779,869 followers, the benchmark that Reels generate higher reach applies to accounts under 50K, so Reels should be evaluated against the 1.01% ER before scaling them.
