Shift Mix Toward Static Posts and Carousels
Posts ER sits at 3.89% versus just 1.44% for Reels, meaning static/carousel content is outperforming video by nearly 3x on the account.
Details
Given 26 analyzed posts show this gap, Alix Earle should rebalance the content calendar to prioritize feed posts and carousels over Reels to capture higher engagement per upload.
