Shift Content Mix Toward Reels
Reels ER sits at 38.49% versus 6.27% for standard posts — a massive gap that shows the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers (A L I S H A RAI 🌷 is at 18,557), prioritizing increasing Reels frequency in the posting cadence will compound this advantage.
