Shift Content Mix Toward Reels
Alice Thieu • NYC & Travel's Reels ER sits at 560.95% compared to just 2.25% for static/carousel posts, and industry data shows Reels get higher reach for accounts under 50K followers like this account (5,787 followers).
Details
Reallocate at least 60-70% of the posting cadence to Reels to capitalize on this massive performance gap and push the overall ER above the current 2.32%.
