Shift Content Mix Toward Static Posts
Posts ER sits at 11.42% versus Reels ER at 8.94%, a 2.48-point gap showing the audience engages more with feed posts than Reels.
Details
Increase static/carousel post frequency relative to Reels to capitalize on this format preference, especially since the overall 11.23% ER already dwarfs the 1-2% mid-tier benchmark.
