Drive More Comments, Not Just Likes
The like/comment ratio sits at 359.1:1, with median comments of only 358.5 against median likes of 101,951, showing engagement is heavily skewed toward passive likes.
Details
Adding explicit comment prompts (questions, polls, 'tag a friend') in captions can convert some of that 61.0% ER into deeper conversation, which brands increasingly weigh alongside raw ER.
