Shift Budget Away From Reels
The Reels ER sits at just 0.1%, far below the Posts ER of 2.43% and even below the industry Reels benchmark of 0.52%.
Details
Since static/carousel content is already outperforming the 1-2% mid-tier average (the overall ER is 2.2%), the content calendar should be reallocated toward carousels and static posts until Reels performance is diagnosed and fixed.
