Prioritize Feed Posts Over Reels
Static/carousel Posts ER sits at 11.76%, more than double the Reels ER of 5.14%.
Details
The content calendar should shift to favor Posts (carousels/static images) as the primary format, using Reels only for reach-building since the account is well above the industry Reels benchmark of 0.52% either way — but Posts are clearly the stronger engagement driver.
