Shift Volume Toward Posts Over Reels
ALEXA's Posts ER of 6.95% significantly outperforms the Reels ER of 4.49%, a gap of 2.46 percentage points — meaning static posts and carousels are driving meaningfully stronger audience interaction for the account.
Details
An audit of the last 29 posts to identify the content format mix is recommended; if Reels take up more than 40% of the output, rebalancing toward the higher-performing post formats will protect the overall 6.16% ER. Carousels should be prioritized specifically, as industry benchmarks confirm carousels lead all formats in average ER.
