Shift Content Mix Toward Carousels
The analyzed posts are driving a 1.12% ER, which is already above the mid-tier average floor of 1%, but carousel posts benchmark at 0.55% ER industry-wide while consistently outperforming static images (0.45%) — meaning they generate proportionally stronger saves and swipe-throughs that signal quality to the algorithm.
Details
An audit of the last 20 posts should identify what percentage are carousels; if it is below 50%, the next content calendar should be restructured so at least half of the feed posts are multi-slide carousels with a strong hook on slide one to maximize swipe completions and push the overall ER closer to the 2% upper bound of the tier.
