Double Down on Reels Immediately
Akash Arora's Reels are generating a 184.33% engagement rate compared to just 3.42% on posts, making them their single highest-performing content format by a massive margin.
Details
Given that industry benchmarks place carousel and static ER well below 1%, their Reels are dramatically outperforming category norms. Shift at least 70% of their weekly content output to Reels to maximize reach and compound their overall account ER beyond its current 3.87%.
