Shift Content Mix Toward Reels
The Reels ER of 4.77% is nearly 6x higher than the Posts ER of 0.83%, and well above the mid-tier benchmark of 1-2%.
Details
Since the overall blended ER (1.34%) is being dragged down by static posts, increasing Reels frequency should be the fastest lever to push total account ER above the 2% ceiling for the 196,469-follower tier.
