Leverage the 16.1% ER in Pitches
AJ Terrell's 16.06% engagement rate is roughly 8-16x the mid-tier benchmark of 1-2% for accounts in the 100K-1M range.
Details
Lead every brand pitch with this number since 73% of brands prioritize engagement rate over follower count, and use it to justify pricing at or above the $2,000-$10,000 per post range already estimated for the account.
