Shift Content Mix Toward Reels
Aishani Sengupta's Reels ER (3.77%) outperforms the Posts ER (3.64%) and sits comfortably above the micro-tier benchmark of 2.5-5%.
Details
Since accounts under 50K followers (the account is at 10,202) get higher reach on Reels per industry data, increasing Reels frequency relative to static posts will capitalize on this reach advantage and push the overall 3.63% ER higher.
