Shift Budget Toward Reels Immediately
Reels are generating a 74.78% engagement rate compared to just 1.25% for static posts — a gap that demands an immediate content pivot.
Details
Prioritize Reels as the primary format for at least 70% of new uploads, since the overall account ER of 1.97% sits at the upper end of the mid-tier benchmark range of 1-2% and Reels are clearly the engine driving that. Batch-produce 4-6 short heritage walk or time-lapse Reels per month to maintain posting consistency without sacrificing quality.
