Shift Content Mix Toward Carousels
The current ER of 0.32% sits below all three format benchmarks, but carousels average the highest at 0.55% vs.
Details
Reels at 0.52% and static images at 0.45%. Test replacing at least 2 of the next 5 posts with multi-slide carousels to close the gap toward the mid-tier benchmark of 1-2%.
