Shift Content Mix Toward Static Posts
Static Posts ER sits at 5.86% versus Reels ER of just 1.55% — a massive gap that suggests the audience of 122,124 followers responds far better to feed posts than short-form video.
Details
Since the overall 3.63% ER already crushes the mid-tier benchmark of 1-2%, doubling down on carousel/static content over Reels could push the average even higher rather than dilute it with underperforming video.
