Double Down on Comment-Driving Content
The like/comment ratio of 207.6:1 is high, meaning comments are a scarcer engagement signal relative to likes — even though the median comment count of 107 is strong for a 12,484-follower account.
Details
Adding explicit comment prompts (questions, 'this or that', fill-in-the-blank captions) can push that ratio down toward more balanced engagement, since 73% of brands prioritize engagement rate over follower count and comments carry more algorithmic weight than likes alone.
