Shift Primary Format to Reels
The current engagement rate of 0.38% is severely below the 2.5-5% benchmark for micro accounts (10K-100K followers), and Reels are the fastest lever to close that gap — they deliver higher reach for accounts under 50K followers like Sambhav Jain at 45,058.
Details
Industry data shows Reels average a 0.52% ER versus 0.45% for static images, and accounts in this tier see disproportionate reach boosts from Reels specifically. Aim to make at least 60% of the next 20 posts Reels to test whether algorithmic reach lifts the median likes above the current 142.
