Shift Content Mix Toward Reels
The Reels ER for Thomas Caleel, College Admissions sits at 14.61% versus a Posts ER of just 0.13% — a gap of over 100x within the account, and the Reels also crush the industry Reels benchmark of 0.52%.
Details
Since only 21 posts were analyzed and static/carousel content is dragging the overall ER to 0.1% (far below the 1-2% mid-tier benchmark), reallocate at least 3-4 of every 5 posts to Reels format to pull the blended ER toward Reels-level performance.
