Shift Reels Into Controlled Experiments
The Reels ER for Aditi Raval | India 🇮🇳 is 0.01%, versus the 0.52% format benchmark, and Reels receive higher reach primarily for accounts under 50K; with 993,629 followers, Reels should not be the primary engagement format.
Details
Keep Reels as tests, but prioritize carousels at the 0.55% benchmark and static images at 0.45%, comparing each format with the 0.76% Posts ER.
