Replace Reels With Carousel Posts
The Reels ER is 0.04% while the Posts ER is 0.21% — a 5x performance gap that signals the audience responds far better to static or carousel content.
Details
Industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels, and the data for Crafting a Vibrant Arab World confirms this pattern. Shift at least 3 of the next 5 uploads to carousel format and track whether median likes climb above their current value of 3.0.
