Prioritize Carousels Over Reels
Achille Salvagni's Reels ER (0.18%) is running at roughly half the Posts ER (0.38%), and industry data shows carousels average the highest format ER at 0.55% vs Reels at 0.52%.
Details
Since 70,765 followers put the account above the 50K threshold where Reels lose their reach advantage, shifting the next 5-10 posts to carousels can test if ER climbs closer to the 0.38% already seen on static/feed posts.
