Shift Content Mix Toward Reels
The Reels ER of 7.45% is 53% higher than the Posts ER of 4.88%, and industry data shows Reels get higher reach for accounts under 50K followers — Abhisheik Krishnan is at 16,733.
Details
Aim to post Reels for at least 2 of every 3 uploads to pull the blended ER above the micro-tier benchmark ceiling of 5%.
