Shift Content Mix Toward Reels
Wee Chuan Chin's Reels ER sits at 8.62% versus just 0.71% for standard posts — a 12x gap that vastly outperforms the industry Reels benchmark of 0.52%.
Details
With only 16 posts analyzed, reallocating a larger share of the content calendar to Reels should lift the blended account ER above the current 0.79%, which trails the mid-tier benchmark of 1-2%.
