Shift Content Mix Toward Reels
Aayushi Soni's Reels ER sits at 8.75% versus just 2.91% for static/carousel posts — nearly 3x higher engagement.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 52,484), increasing Reels frequency relative to static posts should lift the overall 3.03% account ER closer to the top of the micro-tier benchmark range (2.5-5%).
