Double Down on Reels Production
Aashna Bhagwani's Reels ER sits at 33.82% versus just 0.76% for standard Posts, already crushing the industry Reels benchmark of 0.52%.
Details
Shifting a larger share of the 21 analyzed posts toward Reels format will pull the blended engagement rate above the current 0.78%, which lags the mid-tier benchmark of 1-2%.
