Turn Stronger Posts Into Carousels
Ashley's feed posts produce a 2.04% ER versus 1.06% for Reels, so carousels should be the primary engagement test while retaining Reels for reach.
Details
Carousels benchmark at 0.55% ER versus 0.52% for Reels and 0.45% for static images; use each carousel to present a clear progression and end with a comment prompt, then compare its ER with the 2.04% posts baseline.
