Double Down on Reels Production
Aaliyah Jay's Reels are generating a 2.05% ER compared to a Posts ER of 0.89% — that's a 130% performance gap in favor of Reels.
Details
Shifting the content calendar to prioritize Reels over static posts is the single fastest lever to lift the overall account ER closer to the top of the macro benchmark range of 0.5-1%, and could meaningfully increase brand deal value beyond the current $5,000-$25,000 per post estimate given the 20-40% rate premium Reels command.
