Shift Content Mix Toward Reels
Adelene Teoh's Reels ER of 37.56% dramatically outperforms the static Posts ER of 2.15%, showing the 13,654 followers respond far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing Reels frequency relative to static posts should lift the overall 2.24% engagement rate closer to the top of the micro-tier benchmark range (2.5-5%).
