Prioritize Static Posts and Carousels Over Reels
The Posts ER sits at 5.07% versus 4.46% for Reels, showing the audience responds better to static/carousel content than video.
Details
Since industry benchmarks show carousels (0.55%) outperform Reels (0.52%) as a format, the content calendar should shift to 60-70% carousels/static posts while still testing occasional Reels for reach, since Reels also get higher reach for accounts under 50K followers like Chloé 🎀 (8,138).
