Shift Content Mix Toward Reels
Reels ER sits at 52.82% versus just 2.84% for static Posts, and both dwarf the industry Reels benchmark of 0.52%.
Details
Given this 18x+ gap in performance, increasing Reels output relative to static posts/carousels (industry avg 0.55%/0.45%) will keep the overall engagement rate above the mid-tier benchmark of 1-2%, where the account's 3.25% already outperforms.
