Drive Comments to Close the ER Gap
The ER sits at 0.83%, below the 1-2% mid-tier benchmark for accounts in the 100K-1M range.
Details
The like/comment ratio is 156.7:1 (median 3,131.5 likes vs just 22 comments), showing comments are the weakest lever—add direct questions or polls in captions to push that ratio down and lift ER toward the 1-2% range.
