Shift Content Mix Toward Feed Posts
Unnati Rane's Posts ER sits at 8.75% versus just 0.88% for Reels—a nearly 10x gap.
Details
Since static/carousel content is dramatically outperforming video, the posting cadence should be reallocated to prioritize feed posts and carousels over Reels until the reason Reels underperform relative to the account's own benchmark is diagnosed.
