Anchor Engagement In Feed Posts
Across 28 analyzed posts, feed posts generated 4.32% ER versus 2.09% for Reels, so feed content should serve as the engagement anchor.
Details
Test carousel posts because the benchmark lists carousels at 0.55% ER, compared with 0.52% for Reels and 0.45% for static images, and end each carousel with a comment prompt.
