Double Down on Reels Production
Ruhani's Reels ER sits at 6.89% versus 3.44% for static/carousel posts — nearly double the engagement.
Details
Shifting the posting cadence to prioritize Reels (aim for 3-4 per week) is recommended since this format is clearly outperforming feed content and driving the bulk of the 3.8% overall ER, which already beats the mid-tier benchmark of 1-2%.
