Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — 10.84% ER on Reels versus just 1.0% ER on regular posts.
Details
Given that 73% of brands prioritize engagement rate over follower count, increasing Reels output as a share of the 23 analyzed posts could meaningfully lift the overall account ER from its current 1.04% closer to the top of the mid-tier benchmark range of 1-2%. Puneet Rao | Fitness Simplified should aim to publish at least 3 Reels for every 1 static post to capitalize on this proven format advantage.
