Shift Content Mix Toward Reels
The Reels ER of 83.6% massively outperforms the Posts ER of 1.75%, meaning static/carousel content is dragging the overall 1.82% ER below the 2.5-5% micro-tier benchmark.
Details
Since Reels also get higher reach for accounts under 50K followers (π·πππππππ π»πππππ is at 14,938), prioritize Reels as the primary format going forward.
