Prioritize Carousels Over Reels
A 28-post sample shows 3.8% post ER versus 0.13% Reels ER, so carousel posts should be the primary format for educational, story-based, or saveable content.
Details
The industry benchmark is 0.55% for carousels versus 0.52% for Reels; add a clear save or share prompt to capitalize on the stronger 3.8% post performance.
